Welcome to Essence of Africa. We're excited that you're keen to join us!

A few pointers:

  • Please create your unique username and password (and save it for next time you login)
  • All fields are mandatory except where marked as optional
  • If you cannot move to the next page in the application, please check which fields are highlighted as an issue
  • If you don't complete your application in one go, you can log back in to complete the application or amend any details
  • Once successfully completed you will receive an email acknowledging receipt of your application

Account Details

Sign Out?

Please verify your account

An email has been sent to your inbox and will contain a verification code. Please enter this verification code below to continue.

Invalid Verification Code. Please try again or go back to the Sign In page.
Back to Sign In

Your account email is associated with the following records.

Please choose the record with your current or most recent information:

  • Sign in with your existing account
  • Create a new user account
Forgotten your password?

Reset password

Enter your account email address and click 'Reset Password' to send a password reset email to your email account

  • Account
  • Sign out

Welcome to Essence of Africa. We're excited that you're keen to join us as a hosted buyer!

A few pointers:

  • Please create your unique username and password (and save it for next time you login)
  • All fields are mandatory except where marked as optional
  • If you cannot move to the next page in the application, please check which fields are highlighted as an issue
  • If you don't complete your application in one go, you can log back in to complete the application or amend any details
  • Once successfully completed you will receive an email acknowledging receipt of your application

Data Processing Consent

Data Processing Consent option required

Attendee App & OnAIR Visibility

Attendee App & OnAIR Visibility option required
  • Account
  • Sign out

BUYER PROFILE

Contact Details

Photo

Add/Replace Photo

Please select a photo capture option below

Contact Photo Preview Image
The file/image you are uploading exceeds the maximum 1MB size. Please reduce your file size.

Company Address

Social Media Handles - Work/Personal

Has Essence of Africa been recommended to you by an Exhibitor or Partner organisation?

If so, please let us know the name of the Exhibitor or Partner organisation.

Please provide one trade partner reference as per the information requested below:

Details to submit:
Full Name
Company Name
Email Address
Contact Phone Number

Are you an ATTA member?

Would you like to receive more information about ATTA?

Are you a member of any other associations?

Other Association Membership

Do you attend Africa Showcase events?

Would you like to learn more about Africa Showcase?

What category best describes your company?

Company Profile

Please provide a brief company profile that will be used for marketing purposes.

Global Regions

Please identify which global region your organisation is based in. 

Africa & Middle East - includes South Africa, Nigeria, East Africa, Ethiopia, Turkey, UAE, Qatar

Americas - includes USA, Canada, Mexico, Brazil, Argentina, Chile

Asia - includes Australia, New Zealand, Southeast Asia, China, India

Europe - includes Germany, Switzerland, Austria, Sweden, Norway, Denmark, Finland, Spain, France, Italy, Portugal, Belgium, Netherlands, Poland, Czech, Hungary, Romania, UK & Ireland

BUYER REGISTRATION CATEGORIES

Companies in the following categories will be considered for participation:

  • Destination Management Company (DMC)
  • Incentive Buyer
  • Independent Travel Agent
  • Online Booking Company
  • Outbound Tour Operator to Africa

Essence of Africa offers three participation options for buyers:

  • Hosted Buyer – The majority of buyers attend as Hosted Buyers, with accommodation provided and international flights partially reimbursed. This ensures seamless participation, allowing you to focus on meaningful business engagements.
  • Event-Only Hosted Buyer – This option covers accommodation but does not include flight reimbursement. It provides access to all scheduled meetings and networking opportunities.
  • Non-hosted Buyer – Buyers attending under this category receive no accommodation or flight reimbursement but still gain full access to the event, including pre-scheduled appointments and networking sessions

Top-producing buyers, specialised in selling Africa or showing potential to sell Africa, will be considered for the hosting programme.

Buyer Registration Categories

APPLICATION SURVEY

Please motivate why you wish to attend Essence of Africa and what your objectives are. This will be shared with exhibitors for meeting preferencing purposes.

What are your top two reasons for attending Essence of Africa?

In which trade events have you participated before?

Are your clients predominantly budget, mid-range or luxury?

Which exhibitor categories would you like to meet?

What approx % of your overall business is for international travel?

What approx % of your overall business is for travel to Africa & the Indian Ocean Islands?

Which countries in Africa are you currently selling?

Which countries in Africa are you interested in selling?

Can you book with Africa-based suppliers and DMCs directly?

Which countries do you use the services of a DMC or plan to use the services of a DMC in the future?

Which other global regions do you sell?

What is your client's average per person spend excluding airfare in USD?

What is the average duration of your clients' trip to Africa & the Indian Ocean Islands?

EDUCATIONAL EXPERIENCES

Experience destinations first-hand, enhancing your product knowledge.

Would you be interested in participating in an Educational Experience?

Which part of Africa are you wishing to experience for your clients?

  • Account
  • Sign out

Summary

Terms and Acceptance
I have read and understand the questions and answers applicable to the Essence of Africa Buyer application process. As an authorised person of the company I agree, by ticking this box, to adhere to the expectations of the Buyer programme.
  • Account
  • Sign out

Thank You

Thank you for submitting your application to attend Essence of Africa 2025 - we will be in contact soon! An email has been sent to your inbox, so you know we have received your application. Please check your Spam / Junk Mail / Promotions folder in case it lands in there.

For any questions, please contact our team at buyer@eoa.travel

We are using a temporary cookie to streamline your experience. No personal data is stored and the cookie is removed once you complete your registration.

Your Browser Settings have Cookies Disabled

This site requires a temporary cookie to streamline your experience. No personal data is stored and the cookie will be removed once you complete your registration. Please enable cookies in your browser and refresh this page.