Thank you for your interest in Experience Africa 2025, taking place 23 - 25 June. 

Registration will officially open in August 2024. In the meantime, should you wish to register your interest in attending Experience Africa 2025 please complete the details on this form. 

Exhibitors

Why attend?

Connect with buyers from the UK, Europe and beyond looking to expand their Africa offerings. Pre-scheduled appointments and networking events facilitate meaningful conversations to drive business opportunities.

Who will I meet with?

Access up to 42 meeting slots over 3 days with decision-makers from key markets looking to enhance their travel offer. Our buyers represent a wide spectrum of the travel industry, including tour operators, travel agencies, and MICE professionals from the UK, Europe, and beyond, all seeking to partner with suppliers like you. Networking coffee breaks, lunches and evening social events round out the days.

Buyers

Why attend?

Leverage ATTA®'s extensive network, encompassing 26 countries and over 615 members, to forge valuable partnerships that can transform your business. This event is a unique platform for buyers looking to diversify and enrich their travel portfolios with Africa's high-quality, sustainable African travel options. With an agenda packed with pre-scheduled appointments and networking events, you'll leave with valuable connections and insights into the African tourism market.

Who will I meet with?

Quality ATTA®-vetted exhibitors from over 26 African countries showcasing tour products and services. Our structured appointment system ensures you'll meet with decision-makers from a diverse range of destinations and services, tailored to your business needs. From luxury lodges to bespoke adventure tours, find your next great tourism offer at Experience Africa.

Attendee options

Experience Africa offers two options to attend as a hosted buyer or general buyer. All buyers gain access to valuable inclusions like networking events, meals, and a diary of pre-scheduled supplier appointments.

Buyers Inclusions and Qualifying Criteria

Whats Included:

• Buyer accreditation to attend Experience Africa 2025. 
• Breakfast, morning and afternoon coffee and lunch daily.
• Evening networking functions daily.
• Diary of pre-scheduled appointments.

Criteria:

• If attending full show - attend a minimum of 40 pre-scheduled appointments over the duration of the show. 
• If attending two days - attend a minimum of 26 pre-scheduled appointments.
• Attend all the networking and social functions details in the agenda.
• Complete feedback on Experience Africa and the quality of your meetings within a reasonable period following the show.

Profile:

• Hold a senior decision-making position in the company they represent.
• Represent a company which has a track record of selling Africa and the Indian Ocean Islands or intends to expand into Africa and the Indian Ocean Islands in 2025/2026 with a track record of selling a similar style of long haul destination. 

*Please note - Experience Africa may require additional information to support your application any may require industry referrals.

Hosted Buyer Inclusions and Qualifying Criteria

Whats Included:

• Hosted Buyer accreditation to attend Experience Africa 2025. 
• Up to 4 nights' accommodation in a hotel close to the venue on a sole occupancy basis*.
• Breakfast, morning and afternoon coffee and lunch daily.
• Evening networking functions daily.
• Diary of pre-scheduled appointments.

*Please note - Priority will be given to hosted buyers travelling from outside of London to attend the show. 

Criteria:

• Attend a minimum of 40 pre-scheduled appointments over the duration of the show. 
• Attend all the networking and social functions details in the agenda.
• Complete feedback on Experience Africa and the quality of your meetings within a reasonable period following the show.

Profile:

• Hold a senior decision-making position in the company they represent.
• Represent a company which has a track record of selling Africa and the Indian Ocean Islands or intends to expand into Africa and the Indian Ocean Islands in 2025/2026 with a track record of selling a similar style of long haul destination. 
• Located in or working with the following key source markets:
  • UK
  • Continental Europe
  • North America
  • Latin America
  • Middle East & Asia

*Please note - Experience Africa may require additional information to support your application any may require industry referrals.