EXPERIENCE AFRICA 2025: WHAT’S INCLUDED
Who Can Exhibit at Experience Africa
Experience Africa is open to all levels of African & Indian Ocean Islands tourism product, DMC’s, activity providers, tourism boards and affiliated services wanting to connect with source market tour operators and agents. Exhibitors do not have to be ATTA® members to attend, however preferential rates apply to ATTA® members and priority will be given to ATTA® members wanting to attend. Feedback from previous events is closely reviewed and we aim to feature a mix of products and destinations that the buyer audience want to meet with. Key areas we will be looking to provide space for are:
Experience Africa 2025 Rates
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ATTA® Member Early Booking
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ATTA® Member Split Desk - per co-exhibitor
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Non Member Split Desk - per co-exhibitor
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To be eligible for the ATTA® member rate, the brand(s) listed in the Exhibitor Profile Name must be a fully paid up ATTA® member for the 24/25 Financial year running from 01 October 2024 – 30 September 2025. If you would like to join ATTA® to benefit for the members rate please visit https://atta.travel/about/apply-to-become-a-member.html to submit an application. Once the application has been approved we will be able to apply the members rate
New for 2025, if you would like to share a table and split the number of meetings available with a co-exhibitor you can apply under the Split Desk rate whereby each company has their own exhibitor profile and diary of appointments with 50% of the available slots (up to 21). Please contact us for more details on how to manage the split of appointments.
Given the split desk arrangement, please note that this registration category doesn't allow for an extra delegate to attend meetings.
New for 2025, the event will offer premium table locations which will be located on the front row. These will be allocated on a first come first served basis and to book this, simply indicate this in your application. A maximum of 15 premium tables are available for purchase.
Should you have a portfolio / collection of products represented at Experience Africa and would like to group these together on the floorplan you will need to secure at least 1 premium table. Please contact the team directly to discuss more details.
We will no longer limit representation companies to a maximum of 3 products however should you wish to feature a wider portfolio please bear in mind that each meeting lasts 20 minutes.
Terms & Conditions and Payment
Exhibitor Terms & Conditions are available here and will be shown in the application form. You will need to accept these to submit your application.
You will receive a copy of these via email on receipt of your application and, should your application be approved, you will also receive a copy of these on approval. Once your application has been approved you will be bound by the terms and conditions detailed. Should you wish to discuss any of the elements within the Terms & Conditions please contact our team directly on info@experienceafrica.travel
Once your application has been approved invoices will be raised for payment within 28 days.
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For any application made on the early booking rate, payment must be received by the date indicated on the invoice. If payment is not made by the due date, the rate will automatically revert to the standard booking rate
Approval / Selection Process
As part of Experience Africa’s commitment to delivering a vibrant and dynamic show, consideration is given to the overall mix of exhibitors in attendance each year. To ensure the event reflects Africa’s diversity and vast range of experiences available individual applications will be reviewed and assessed in the context of the wider exhibitor offering. Please allow up to 14 days for the review process to be completed. Once completed, you will receive notification by email on the status of your application. Should your application not be successful, it is by no means a reflection on the quality of your product or services but rather that the event has already received many similar applications.
Meeting Selection & Diaries
Experience Africa runs on a pre-scheduled appointment format with a total of 42 pre-scheduled diary slots available with each exhibitor having access to 1 diary of appointments. All attendees are required to create a wishlist of buyers they would like to meet with at Experience Africa during the preferencing window. After the preferencing window closes, our meeting software will create a diary of appointments based on this wishlist.
In order to receive a guaranteed minimum of 36 meetings, exhibitors must create a wishlist of no less than 10 VIP and 80 Standard buyer preferences.
Meeting Preferencing Timeline
Events Around Experience Africa
We will hold evening events after the meeting program concludes each day as follows:
All attendees are invited to attend the evening events.
If as an exhibitor you would like to host your own event, please consider either Sunday evening before the show or Wednesday evening after the show wraps up. If you would like to invite the hosted buyers to an event on Sunday evening ahead of the show please let the team know and we will gladly assist.
Partnership Opportunities
At Experience Africa there are a number of opportunities to elevate your brand exposure. These are not restricted to tourism boards so if you would like to get an added level of exposure or engagement either as your own brand or as a collection of brands please don’t hesitate to get in contact to discuss the options.
Buyers Attending Experience Africa
Experience Africa 2025 will focus on inviting buyers from:
We are once again expanding the hosted buyer program which provides qualified buyers with accommodation for the duration of the show. Like the exhibitors, our buyers are carefully screened to ensure that meaningful and valuable meetings can take place. If you know of key buyers that should be invited to Experience Africa please let us know and we can personally invite them on your behalf or, we can provide you with all the information you need to invite them directly.
In addition to our hosted buyer program, we also provide the opportunity for buyers to attend for 2 days of the show in order to balance their time away from their desks.