Experience Africa 2024

Experience Africa will be back in London in 2024 and registration is now OPEN! 

Connect with buyers from the UK, Europe and beyond looking to expand their Africa offerings. Pre-scheduled appointments and networking events facilitate meaningful conversations to drive business opportunities. Access up to 42 meeting slots over three days with decision-makers from key markets who want to enhance their travel offer.

Our buyers represent a wide spectrum of the travel industry, including tour operators, travel agencies, and MICE professionals from the UK, Europe, and beyond, all seeking to partner with suppliers like you. Networking coffee breaks, lunches, and evening social events round out the days, while a special highlight on Monday 1 July will see us host our new ATTA® Awards.

Experience Africa 2024 exhibitor spaces are sold out.

Details of Experience Africa 2025 will be shared soon after this year’s show.
Apply to exhibit at Experience Africa 2025


Experience Africa is so easy; great quality meets with no fuss and no surprises! Highly recommend it.

Cindy Sheedy-Walker, Extraordinary

A great platform and time of year to meet with fellow African specialists. Experience Africa must be on everyone's 'must attend' list if you are serious about promoting travel to Africa.

Karl Parkinson, African Bush Camps

Every agent I met was relevant and interested in the Elewana product and I can honestly say there wasn’t minute of business time wasted. A first for me!

Liz Harper, Elewana Collection

What a great show! Wow, 2023 was next level. We have signed up again this year. Please say a massive thanks to your team, we so appreciate all you do for us. Already looking forward to 2024!

Helen Bolton, New Frontiers

Every step of the lead up to Experience Africa is handled with detail and care. As an exhibitor, I felt informed and excited as the count down to the event was hitting single digits. The longer (golden) time slots per meeting ensured that you could have a productive meeting with all levels of buyers. Additionally, the carefully curated tea, lunch and post-meeting day events ensured for fun interaction between all attendees with meaningful networking opportunities. Thank you, Experience Africa team I am your biggest fan, this has been a great investment for the aha brand.

Deidre Ward, aha Hotels & Lodges

Experience Africa has quickly become the key UK event for the African travel industry to connect on an annual basis. In a disjointed world of working from home, where many companies now don’t have offices, this is a key platform for me to see our key operators and agents face-to-face and also make new connections. This show delivers good quality meetings; I’m 100% behind it and am looking forward to the 2024 show.

Simon Beck, Cheli & Peacock

Exceptional quality of buyers and a really excellent platform to reengage with industry colleagues and friends.

Belinda McIntyre, Hemmingways Collection

A great show, well organised and will definitely recommend it and return this year.

Iain Cottam, African Sensations

For more information don't hesitate to get hold of the Experience Africa team - info@experienceafrica.travel