Experience Africa 2024

Experience Africa will be back in London in 2024 and registration is now OPEN! 

Leverage ATTA®'s extensive network, encompassing 26 countries and over 722 members, to forge valuable partnerships that can transform your business. This event is a unique platform for buyers looking to diversify and enrich their travel portfolios with Africa's high-quality, sustainable African travel options. With an agenda packed with pre-scheduled appointments, networking events, and the inaugural ATTA® Awards, you'll leave with valuable connections and insights into the African tourism market.

Quality ATTA®-vetted exhibitors from over 26 African countries showcasing your products and services. Our structured appointment system ensures you'll meet with decision-makers from a diverse range of destinations and services, tailored to your business needs. From luxury lodges to bespoke adventure tours, find your next great tourism offer at Experience Africa.  


Apply as a buyer for Experience Africa 2024

Buyers vs Hosted Buyers


Experience Africa Buyer Options

Buyer
Hosted Buyer
Buyer
Why register:
  • Buyer accreditation to attend Experience Africa 2024.
  • Breakfast, morning and afternoon coffee and lunch daily.
  • Evening networking functions daily.
  • Diary of pre-scheduled appointments
Hosted Buyer
Why register:
  • Hosted Buyer accreditation to attend Experience Africa 2024.
  • Up to 4 nights’ accommodation in a hotel close to the venue on a single occupancy basis*.
  • Breakfast, morning and afternoon coffee and lunch daily.
  • Evening networking functions daily.
  • Diary of pre-scheduled appointments.

Please note — priority will be given to hosted buyers travelling from outside London to attend the show 

Buyer
Criteria
  • If attending full show — attend a minimum of 40 pre-scheduled appointments over the duration of the show.
  • If attending two days — attend a minimum of 26 pre-scheduled appointments.
  • Attend all the networking and social functions detailed in the agenda.
  • Complete feedback on Experience Africa and the quality of your meetings within a reasonable period following the show.
Hosted Buyer
Criteria:
  • Attend a minimum of 40 pre-scheduled appointments over the duration of the show.
  • Attend all the networking and social functions detailed in the agenda.
  • Complete feedback on Experience Africa and the quality of your meetings within a reasonable period following the show.
Buyer
Profile:
  • Hold a senior decision-making position in the company they represent.
  • Represent a company which has a track record of selling Africa and the Indian Ocean Islands or intends to expand into Africa and the Indian Ocean Islands in 2024/2025 with a track record of selling a similar style long-haul destination.

Please note — Experience Africa may require additional information to support your application and may require industry referrals.

Hosted Buyer
Profile:
  • Hold a senior decision-making position in the company they represent.
  • Represent a company which has a track record of selling Africa and the Indian Ocean Islands or intends to expand into Africa and the Indian Ocean Islands in 2024/2025 with a track record of selling a similar style long-haul destination.
  • Located in or working with the following key source markets:
    • UK
    • Continental Europe
    • North America
    • Latin America
    • Middle East & Asia

Please note — Experience Africa may require additional information to support your application and may require industry referrals.

Buyer
Cancellation and charges:
  • While it is not encouraged, buyers may cancel their attendance to the event with no penalty 28 days before the event.
  • Cancellations received within 28 days will incur a fee of GBP £50 inclusive of VAT per day of confirmed attendance.
  • No-shows will incur a fee of GBP £50 inclusive of VAT per day of attendance and may result in the participant and/or company being blacklisted from future Experience Africa and ATTA®-organised/managed events.
  • In instances where buyers need to cancel their participation, they may request a senior colleague from their organisation to attend as a replacement. On the condition that the replacement is accepted by the Experience Africa Team, a cancellation/change fee will not apply
Hosted Buyer
Cancellation and charges:
  • While it is not encouraged, hosted buyers may cancel their attendance to the event with no penalty 42 days before the event.
  • Cancellations received within 42 days will incur a fee of GBP £350 inclusive of VAT.
  • No-shows will incur a fee of GBP £350 inclusive of VAT and may result in the participant and/or company being blacklisted from future Experience Africa and ATTA®-organised/managed events.
  • In instances where hosted buyers need to cancel their participation, they may request a senior colleague from their organisation attends as a replacement. On the condition that the replacement is accepted by the Experience Africa Team, a cancellation/change fee will not apply.

Quotes

For me, the quality of suppliers was very good, and I could easily have had more meetings. I managed to catch up on the networking time with suppliers, but good to have the 20-minute slots. Fantastic vibrant atmosphere at the show and thoroughly worthwhile attending.

Jennifer Morris, Abercrombie & Kent

Huge thank you for helping co-ordinate for our six sales team members to attend. They all loved it and I’ve received incredible feedback from them. Experience Africa is passionate and engaged with Africa! Overall brilliant event and we will be back!

Dagmar Marrocco, Alfred& by Kuoni

Lankester White Safaris is a small operation so three days out the office really has to count. And it did; it’s 100% worthwhile. 

Jo Lankester, Lankester White Safaris

I enjoyed the show and would like to say thank you for my invitation: three fabulous days of interacting with like-minded people talking all things Africa is my kind of work heaven. See you in 2024!

Zoe Carroll, Lusso Travel

Very well organised. Great venue. Good cross-section of attendees.

Lisa Paterson, Green Pangolin Safaris

Overall, it’s a great show and wonderful to have so many African partners over in London. Thank you for all the hard work putting it together!

Liberty Gilmour, Audley Travel

How to apply?

Secure your spot by completing the buyer application on our website

Simply click on the appropriate “Application” button and complete the form. You will need to meet our qualifying criteria and early application is encouraged to take advantage of the available opportunities.

Apply as a buyer for Experience Africa 2024

For more information don't hesitate to get hold of the Experience Africa team - info@experienceafrica.travel